consumer - Online Marketing

October 30, 2016 Uncategorized

Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

Please visit Marketing Land for the full article.

October 20, 2016 Uncategorized

Are fake online reviews killing consumer confidence?

Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Bazaarvoice adds ad targeting platform based on consumer intent

Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.

Please visit Marketing Land for the full article.