Here are seven predictions for how brands will harness the power of virtual influencers in 2023.
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Tag: consumers
The 2023 Super Bowl May Be Over, But These 4 Commercials Made the Biggest Impact on Consumers
Michelob Ultra saw the highest increase in consumer demand post-Super Bowl.
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3 Ways to Market to Hispanic Consumers This Holiday Season
Here’s how businesses can properly market to the Hispanic community while potentially creating lifelong customer loyalty.
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As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here’s How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and brand affinity.
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Great Ads Are About Consumers, Not Technology
Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.
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How to Stop Consumers From Hitting ‘Unsubscribe’
The “spray and pray” approach to marketing is dead. So before you hit “send” on consumer communications, first ask what they really want.
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The Impact the Metaverse Will Have on Reaching Consumers
The metaverse will bring plenty of opportunities for brands to reach consumers in ways that lead to a much deeper and more symbiotic relationship.
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Consumers Aren’t Willing to Give Up Convenience to Shop Their Values
We claim to make buying decisions based on our values, but in reality, most people are swayed by fast shipping and the lowest price.
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Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
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What ‘Bridgerton’ Can Teach Marketers About Today’s Consumers
The bodice-ripping Netflix hit’s themes are, in fact, timeless.
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Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
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3 Tips to Re-Engage With Isolated Consumers
Reconnect to your customer base by investing in new technology, targeted digital media and predictive analytics.
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How to Market to Consumers At Home
You aren’t the only business owner trying to figure it out, but here are some ways to get started.
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How to Boost Sales When Consumers are Spending Less
It takes an acute level of adaptation, but it can be done.
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Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]
What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs
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How Much Data Is Too Much for Consumers?
Strike a balance by following these simple tips.
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How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers.
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