Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.
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Tag: consumers
3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers
Attracting Hispanic customers can prove a huge boon for your small business moving forward.
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What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.
Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.
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Consumers Don’t Have an Attention Problem. It’s Just That Your Advertising Isn’t Very Good.
With so much media available to consume, quality matters more than ever for ads.
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Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
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Your Startup’s Most Important Investment Is Customer Education
Turn your customers into cheerleaders with these strategies to boost the power of your educational content.
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What Netflix Habits Reveal About Your Target Audience
Viewers’ “recently watched” lists offer insights that can help marketers deliver highly targeted messages. “Santa Clarita Diet,” anyone?
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To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today’s highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.
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A brief history of customer loyalty
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.
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The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.
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Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers.
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Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
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Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
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37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
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Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in “targeted ads,” and 31 percent were unwilling to share personal data for any reason.
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Survey surprise: Consumers very forgiving of non-mobile-friendly websites
The biggest problem was missing or incorrect NAP data.
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Two new reports: Many consumers afraid of, and confused by, artificial intelligence
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
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