At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help. Read the full article at MarketingProfs
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Tag: content
6 Content Marketing Trends for 2021 You Should Know
Here are the top trends you should know about to improve content marketing in 2021.
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How to Stand Out in a Crowded Content Marketing Space
There are an estimated 600 million blogs currently running, with more than 1.7 billion websites in existence. How are you supposed to increase your visibility and reach in such an environment?
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20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that Thursday is the most popular day for consuming videos from businesses? That’s just one of the many interesting stats covered in this infographic from SalesIntel. Read the full article at MarketingProfs
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How to Create Better Content by Conducting Better Interviews: Jay Acunzo of ‘3 Clips’ on Marketing Smarts [Podcast]
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content. Read the full article at MarketingProfs
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Technology Content Marketers’ Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute. Read the full article at MarketingProfs
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Why Timestamping Your Online Content Is So Important
The way you timestamp (or don’t timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important. Read the full article at MarketingProfs
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Content Marketing and Thought Leadership: What’s the Difference?
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs
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Nine Tips for Creating SEO-Friendly Content [Infographic]
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links. Read the full article at MarketingProfs
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2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs
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Content Marketing: The New Name for a Well-Established Discipline
The creation of targeted information–about companies, products, services, and more–has been around for generations. Collateral, sales aids, product literature, brand books… all were earlier monikers for what’s now lumped into “content.” It’s a long-established discipline. And here’s how it actually works. Read the full article at MarketingProfs
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How the Evolution of Video Content Will Influence Brand Visibility in 2021
In 2021, brands must evolve to produce relevant video content or risk losing followers.
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How You Should Be Evaluating Your Content Marketing Success
Understanding your results comes down to these three metrics
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Five Tips for a More Personalized B2B Content Strategy in 2021
2020 changed everyone, including B2B buyers, and your content strategy must change with them–which means better personalization. But it doesn’t mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. Read the full article at MarketingProfs
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Five Steps to Winning Back Lost Customers by Using Targeted Content
Losing the occasional customer is an inevitable reality–but it doesn’t have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps. Read the full article at MarketingProfs
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The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs
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Your New Content Marketing Engine: Podcasting
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs
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