Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero’s Journey Content. Read the full article at MarketingProfs
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Tag: content
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need. Read the full article at MarketingProfs
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How to Build a Content Marketing Funnel That Will Drive Sales
Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel and work your way down to drive sales. Here’s how. Read the full article at MarketingProfs
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8 Content Marketing Ideas to Strengthen Your Bottom Line
Content marketing strategy remains uniquely powerful for engaging new prospects and keeping customers – even in the midst of economic turmoil.
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The Top Barriers to Creating Great B2B Content
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications. Read the full article at MarketingProfs
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The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches. Read the full article at MarketingProfs
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How Content Marketing Became So Saturated
These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.So how did this happen, exactly? Why is the content world so saturated with redundant (and often bad) content, and how can you fight against it?
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How to Effectively Outsource Product Marketing Content
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process. Read the full article at MarketingProfs
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So You’ve Got Your Topic, Now Here’s How You Create Content That Can Rank
Have a topic for a post or other content? That’s a great start, but to reach your target audience on search engines, you have to know how to rank for that topic–which requires a lot of organization and research. Here are some tips for how to create content that ranks. Read the full article at MarketingProfs
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How to Hire Top-Tier Freelance Writers for your Content Business
Creating compelling content is the driving charge behind every content business, but sourcing the right people to create said content can be challenging. We’ve rounded up a few well-known (and lesser known) resources for you to find top-tier freelance writers to help you build your brand.
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10 Must-Haves for Your Content Marketing Guidelines
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. Read the full article at MarketingProfs
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Content marketing gives effective results to startups
This year it should make it clear that one of the most important digital strategies that exist in this pandemic context is the one that refers to this marketing strategy.
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Why Content Marketing Delivers Effective Results for Startups
This year it should make it clear that it’s one of the most important digital strategies that exists.
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The State of Healthcare Content Marketing
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom. Read the full article at MarketingProfs
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Content + Data: The Pillars of a Successful Demand Gen Strategy
Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs
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The 4 Key Differences Between Thought Leadership and Content Marketing
They often get conflated, but they have distinct characteristics.
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How to create a high performance content strategy for startups
Content Marketing is relevant, as it is a method that directs traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you.
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