Learn about the best types of content you can use to get the most traction out of each social media network and grow your audiences.
Continue reading
Tag: content
Content and Content Marketing Are Not the Same. Here’s How to Frame the Top 11 Content Formats.
The term ‘content marketing’ is getting thrown around a lot, but discerning marketers know what’s going on: A lot of things getting labeled as content marketing are anything but.
Continue reading
How to Make Your Content Marketing Inclusive
Creating inclusive content is critical if you want consumers to identify with your brand. Here’s what three successful brands are doing to ensure their content connects with diverse groups of customers.
Continue reading
8 Sizzling Content Tactics to Steal From Women’s Magazines [Infographic]
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs
Continue reading
Six Content Assets to Help Your Sales Team Close More Deals
As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs
Continue reading
Online Content Monetization 101: How to Make Money From Content
Read about all the ways you can make money from your content – and how to get started.
Continue reading
It’s the Right Time: Three Types of Content to Develop Now
It’s more important than ever to communicate with your customers with messages that are authentic, that build relationships–and offer useful information relevant to their business right now. These 3 types of content are well suited to the current environment. Learn more. Read the full article at MarketingProfs
Continue reading
This Master Class Can Teach You How to Make Compelling Video Content with Adobe
Get up to speed with video creation with this $40 course.
Continue reading
Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs
Continue reading
Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs
Continue reading
Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here’s practical advice for doing that. Read the full article at MarketingProfs
Continue reading
A 12-Step Checklist for Creating Good Website Content [Infographic]
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs
Continue reading
SEO Keyword Strategy for B2B Content Development
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Read the full article at MarketingProfs
Continue reading
Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans
Content marketing has matured to a point where you need at least some automation. But if you aren’t careful, you’ll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips. Read the full article at MarketingProfs
Continue reading
COVID-19’s Impact on Marketers’ Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs
Continue reading
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs
Continue reading
How to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
Continue reading