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Tag: content
How to Unlock Content Marketing’s Value and Drive Sales: AI Can Help
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level. Read the full article at MarketingProfs
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How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19
Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales. Read the full article at MarketingProfs
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Strategies for Using Relevant Content to Scale Your Brand
Plus, this branding expert explains how entrepreneurs can use content creation to foster growth.
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Is Your Content Marketing Strategy Falling Short? This $35 Bundle Can Help.
Learn marketing techniques for Facebook, Instagram, TikTok, and more.
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How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs
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The 17 Best Content Marketing Books You Can Read Right Now
Tired of reading the same old list of recommended business books? Try out some of these fresh options.
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How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps
If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this … Read the full article at MarketingProfs
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Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs
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Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital Illustrator
You don’t have to be an artist to make great digital art.
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Eight Ways Your Content Marketing Might Be Sabotaging Your SEO
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs
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How to Know If You’re Producing Quality Content
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.
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How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs
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Content Marketing Operations: Five Essentials for Consistent Success
“Content operations” refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements. Read the full article at MarketingProfs
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Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content
Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs
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Five Interactive-Content Tools to Engage Your Audience and Generate Leads
To capture leads via your content, you need to provide value and engage your audience. That’s where interactive content comes in–from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads. Read the full article at MarketingProfs
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How to Repurpose Marketing Content for Your Small Business
Essential tips for all busy SMB owners.
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