content - Online Marketing

March 10, 2020 Content Marketing

The Top Challenges Facing Creative Teams That Develop Content

Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfs

March 2, 2020 Content Marketing

Seven Ways to Build a Loyal Customer Base With Content Marketing

Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing? Read the full article at MarketingProfs

February 25, 2020 News

The 5 Cs of Content Marketing Copy

Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers.

February 25, 2020 Content Marketing

The Content Characteristics of High-Performing Blog Posts

Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs. Read the full article at MarketingProfs

February 24, 2020 Content Marketing

How to Build Interactive Content to Achieve Your Digital Marketing Goals

Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs

February 4, 2020 Content Marketing

An Enterprise Approach to Content Management

Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs

January 29, 2020 Content Marketing

How to Structure Your Content for Organic Google Rankings: A Proven Process

Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

January 28, 2020 News

The Top Methods to Secure an Audience for Your Content

Determine which method is right for you, and you’re on your way to finding a dream customer.

January 20, 2020 Content Marketing

Five Content Marketing Myths Debunked

Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are–if only we didn’t succumb to these … Read the full article at MarketingProfs

January 1, 2020 News

Tag: content

The Top Challenges Facing Creative Teams That Develop Content

Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

Seven Ways to Build a Loyal Customer Base With Content Marketing

The 5 Cs of Content Marketing Copy

The Content Characteristics of High-Performing Blog Posts

How to Build Interactive Content to Achieve Your Digital Marketing Goals

An Enterprise Approach to Content Management

How to Structure Your Content for Organic Google Rankings: A Proven Process

The Top Methods to Secure an Audience for Your Content

Five Content Marketing Myths Debunked

5 Content Marketing Trends You Need to Know for 2020

Deloitte Digital CCO on Using Jazz as an Inspiration for Content

3 Content Hacks Every E-Commerce Marketer Should Know

B2B Video Content: Top Goals, Formats, Channels, and Challenges

2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research