content - Online Marketing

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs

November 12, 2019 Content Marketing

How to Leverage Sales Teams for PR and Content Marketing

Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs

November 5, 2019 Content Marketing

How to Win at Content Marketing to Generation Z

Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs

November 4, 2019 Content Marketing

How to Create the Right Amount of the Right Type of Content

There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need), you’ve taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right … Read the full article at MarketingProfs

October 29, 2019 News

4 Ways to Create Content Your Digital Audience Can’t Help But Consume

Create content that gives people what they want. Here’s how.

October 23, 2019 Content Marketing

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

The State of Podcasting: Audience, Content, and Advertising Trends

The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs

October 22, 2019 Content Marketing

Creating Content? Make Sure You Have These Four Team Members

Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs

October 21, 2019 Content Marketing

2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs

October 16, 2019 Content Marketing

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs

October 9, 2019 Content Marketing

10 Shortcuts to Gathering High-Quality Whitepaper Content

Even the most complex material can be generated and fleshed out in simple ways–via straightforward processes–to produce amazing whitepapers. These 10 ideas for collecting information can quickly translate into high-quality whitepapers that engage B2B audiences. Read the full article at MarketingProfs

October 1, 2019 Content Marketing

The Biggest Deficiencies of B2B Content Marketing Programs

B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. Read the full article at MarketingProfs

October 1, 2019 Content Marketing

Six Reasons It’s Time for Brands to Replace Stock Photos With User-Generated Content

As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social media. The availability of that authentic content, including pics, means it’s time to ditch stock photos. Read the full article at MarketingProfs