content - Online Marketing

September 30, 2019 Content Marketing

Five Extra-Powerful Ways to Build Authority With Content

This article is for ambitious marketers. If you’re one, you know that publishing the occasional blog post, though worthwhile, isn’t enough to build authority. So, what can you do if you want to make a big-time dent in the infosphere? You need to do more–such as these five potent authority-builders. Read the full article at MarketingProfs

September 25, 2019 News

How to Target Your Content and Jumpstart Your Marketing Campaign

Eric Siu explains how to help your business see dynamite marketing results.

September 25, 2019 Content Marketing

How to Create and Use Infographics for Your Content Marketing

Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here’s how to take advantage of infographics in your marketing efforts. Read the full article at MarketingProfs

September 24, 2019 News

How Experts Use Content to Create Brand Authority and Increased Sales

Dynamic storytelling is easier to do and more effective for sales than you might think.

September 24, 2019 News

5 Ways to Optimize Your Content for Better Google Rankings

The search engine is constantly tweaking its approach, and so should you.

September 18, 2019 Content Marketing

Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs

September 15, 2019 News

Entrepreneur Insider Live Event: How to Make More Money With Content Marketing

Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine.

September 10, 2019 Content Marketing

Email, Content, and SEO: A Marketing Tag-Team for 2019 and Beyond

To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs

September 9, 2019 Content Marketing

Five Tips on How to Use Influencer Content in Paid Media [Infographic]

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs

September 3, 2019 Content Marketing

How Agile Can Help You Balance Content Quality and Quantity

By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs

September 2, 2019 Content Marketing

How to Create Buyer-Focused Sales Content That Gets Traction

What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs

August 28, 2019 Content Marketing

29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]

Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer. Read the full article at MarketingProfs

August 26, 2019 Content Marketing

How Marketers Would Spend Additional Content Budget

Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

August 20, 2019 Content Marketing

Nine Cringey Mistakes in Marketing Writing and Content

Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs

August 19, 2019 Content Marketing

How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy

Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs

August 12, 2019 Content Marketing

How to Create Effective Sales Enablement Content

In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs

August 5, 2019 Content Marketing

Content Marketing That’s Strong and Fit Enough to Generate ROI [Infographic]

B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading… When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. Read the full article at MarketingProfs