Content marketing helps shape your company’s place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. Read the full article at MarketingProfs
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Tag: content
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations–and you’re right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations. Read the full article at MarketingProfs
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Learn How to Effectively Scale Your Content Marketing
Dive into essential content marketing skills with the Complete Content Marketing Master Class Course.
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10 Effective Tactics for Promoting Your Content
Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs
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The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs
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How to Align Sales and Content Marketing Teams
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here’s a three-step guide to creating that kind of company atmosphere. Read the full article at MarketingProfs
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3 Reasons — and a Whole Lot of Data Points — on Why You Should Create Even More Written Content for 2019
Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact.
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The Most Annoying Things About Brands’ Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs
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Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs
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Empathy Mapping for Marketing Content: What It Is and How to Do It Well
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here’s how. Read the full article at MarketingProfs
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How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers’ needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired … Read the full article at MarketingProfs
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The B2B Content Types Marketers Are Most Bullish About
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs
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How to Ensure Compliance for Companywide Content
Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs
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The Sneaky, Little Known Secret I Use for Generating Content and Why it Works
Watch the news. You’ll have all the content you can handle.
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How to Revive Old Content to Boost Your Marketing Results
What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. Read the full article at MarketingProfs
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Three Reasons Most Content Marketing Fails, and What to Do About Them
Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs
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Five Surefire Ways to Boost Your B2B Marketing Content’s Readership
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers’ attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage … Read the full article at MarketingProfs
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