Branded content can engage your biggest fans, but you’ll have to rethink what storytelling means now.
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Tag: content
Supercharge Your Content Marketing With Interactive Content [Infographic]
Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs
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What B2B Firms Get Wrong About Thought-Leadership Content
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs
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15 Ways to Tap the Power of Collaborative Content
Two heads are better than one, right? So let’s explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and … Read the full article at MarketingProfs
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4 Content Strategies Every ‘Experiential’ Campaign Needs
Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects.
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3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
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The Simple Reason Content Is Still Integral to Your Business’s Marketing
With so much published every day, here’s why you should keep digital content in your marketing toolbox.
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Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling.
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4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder.
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To Create Truly Compelling Content Marketing, Make It a Team Activity
Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own.
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7 Tools for Content Creators to Survive Writer’s Block and Stay Productive
There are apps galore to help you generate story ideas. Are you using any of them yet?
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Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
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3 Takeaways from Adidas’s Use of Personalized Content at the Boston Marathon
Personalized content is becoming more popular in the marketing scene. What has your company done in that context?
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5 Building Blocks of a Content Market Strategy Unique to Your Dispensary
Let’s face it, you’re selling what everyone else is selling. Content strategy is how you persuade people to buy from you.
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Balancing Creativity and SEO in Content Writing
If people like your content, Google will like your content.
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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know (Part 2)
Becky Shindell, communications manager at SEMrush, talks about why videos are such a priority.
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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know
To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion.
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