Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.
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Tag: content
18 Marketing Trends to Watch in 2018
Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.
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SEO 2018: 15 Rules for Dominating Online Search Results
There is limitless opportunity online, if you can be found.
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3 Ways Content Brought My Company Back From Bankruptcy
This swimming pool CEO describes his content “epiphany”: not to set out to become his industry’s most trafficked site but to become “thought leaders on all things aquatic.”
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Curate, License or Create? A Guide to Sourcing the Ideal Images and Video for Your Marketing Strategy.
Finding or creating the right images to illustrate your brand’s story can be just as much work as crafting your message.
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4 Ways Instant Gratification Has Changed Content Marketing
I want what I want, and I want it now. Even if I will be disappointed with it later.
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3 Ways to Ensure Early Content Marketing Efforts Pay Off
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.
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5 Trends Shaping the Future of Content Marketing
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
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How to Build a Better Brand With Human-Centered Design
Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.
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Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Your brand image is unique. Make sure it has a voice to match.
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10 Tips to Find a Good SEO Writer
Make sure your SEO writer has these characteristics or your new content could do more harm than good.
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Why engagement trumps reach when measuring influencer marketing impact
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
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Free, paid or gated content: Which option is right for you?
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.
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‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
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Why it pays to skip the form (and embrace chat)
Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.
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How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage.
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Please visit Marketing Land for the full article.