Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
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Tag: content
Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Columnist Mark Traphagen discusses how to cultivate an audience that will help your content spread like wildfire.
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SEO content strategy: How to grow visits by 300% in one year
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
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Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle…
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3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.
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5 easy-to-miss SEO mistakes blogs make
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.
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Are you making a mistake by focusing solely on new customers?
It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.
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How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
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How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
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5 Facebook algorithm hacks to up your content marketing game
It’s a question that plagues every content marketer: How do you increase engagement on Facebook? Contributor Sweta Patel shares tips to help you boost your content performance on the platform.
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3 reasons I deleted your cold outreach email
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them.
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A martech wish list: Where marketing clouds need to go
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they’re missing and what would make them shine.
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6 web properties you can use to protect your branded search results (with real examples)
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.
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Why choosing a niche helps you produce better content
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
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10 tools for creating compelling content for social media
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
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Dun & Bradstreet is testing blockchain as a way to securely distribute its content
The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
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Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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