content - Online Marketing

August 10, 2017 Uncategorized

Personable is profitable: A case to rethink your content marketing strategy

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

Please visit Marketing Land for the full article.

August 10, 2017 Uncategorized

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.

Please visit Marketing Land for the full article.

August 8, 2017 Uncategorized

How to personalize content for locals

How do you scale content while maintaining a local touch? Columnist Megan Hannay walks you through some tips to help you create custom content that speaks to local users.

Please visit Marketing Land for the full article.

August 3, 2017 Uncategorized

Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 3, 2017 Uncategorized

Designing content for the mobile-first index

Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.

Please visit Marketing Land for the full article.

July 30, 2017 Uncategorized

Best Practices for Building an On-Demand Content Strategy

On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales…

Please visit Marketing Land for the full article.

July 24, 2017 Uncategorized

Got amazing content but no leads? 5 ways to rethink your paid strategy

Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.

Please visit Marketing Land for the full article.

July 24, 2017 Uncategorized

Navigating the programmatic turn in content distribution

As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

Please visit Marketing Land for the full article.

July 24, 2017 Uncategorized

Are you a content hoarder? Maybe it’s time for a blog cleanup

Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.

Please visit Marketing Land for the full article.

July 23, 2017 Uncategorized

Marketing Day: Customer journey content, YouTube sunsets video editor & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 23, 2017 Uncategorized

Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.

Please visit Marketing Land for the full article.

July 20, 2017 Uncategorized

Marketing Day: Chatbots, content production models & Microsoft’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 20, 2017 Uncategorized

Comparing content production models: Which is right for your business?

Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization.

Please visit Marketing Land for the full article.

July 18, 2017 Uncategorized

5 reasons to create content outside your niche

It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.

Please visit Marketing Land for the full article.

July 16, 2017 Uncategorized

Watson helps AdYouLike screen content for native ads

The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.

Please visit Marketing Land for the full article.

July 13, 2017 Uncategorized

Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.

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July 11, 2017 Uncategorized

Key notes on optimizing for voice search: Conversation, content and context

Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

Please visit Marketing Land for the full article.