content - Online Marketing

July 10, 2017 Uncategorized

3 ways for marketers to get more from their content

Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

How content drives revenue (and how to prove it)

Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.

Please visit Marketing Land for the full article.

June 21, 2017 Uncategorized

Get answers to your content marketing questions

When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…

Please visit Marketing Land for the full article.

June 20, 2017 Uncategorized

D’oh! Three common content promotion mistakes

Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.

Please visit Marketing Land for the full article.

June 15, 2017 Uncategorized

Long-form video content hits milestone, makes up majority of time watched across all devices

Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.

Please visit Marketing Land for the full article.

June 14, 2017 Uncategorized

WP Engine launches Content Performance analytics tool

Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.

Please visit Marketing Land for the full article.

June 13, 2017 Uncategorized

37% of consumers say ads placed next to offensive content impact brand perception

A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.

Please visit Marketing Land for the full article.

June 13, 2017 Uncategorized

Why content matters (no matter what type of marketer you are)

Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.

Please visit Marketing Land for the full article.

June 12, 2017 Uncategorized

NetLine brings company-targeting to its self-service content marketing portal

Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.

Please visit Marketing Land for the full article.

June 7, 2017 Uncategorized

Who should optimize content: SEOs or content writers?

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.

Please visit Marketing Land for the full article.

May 30, 2017 Uncategorized

Where is the best place to post your content?

So you have a great piece of content. What’s next? Columnist Rachel Lindteigen explains why you need to think about your program’s goals before you decide where to post your content.

Please visit Marketing Land for the full article.

May 30, 2017 Uncategorized

Yandex opens its content recommendations platform to all publishers

Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.

Please visit Marketing Land for the full article.

May 22, 2017 Uncategorized

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

5 massive SEO and content shifts you need to master right now

What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

The podcast option: How audio content can help build a B2B business

Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

Brainshark partners with another sales content partner, Seismic

Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.

Please visit Marketing Land for the full article.

Tag: content

3 ways for marketers to get more from their content

More content, less traffic: Part II

How content drives revenue (and how to prove it)

Get answers to your content marketing questions

D’oh! Three common content promotion mistakes

Long-form video content hits milestone, makes up majority of time watched across all devices

WP Engine launches Content Performance analytics tool

37% of consumers say ads placed next to offensive content impact brand perception

Why content matters (no matter what type of marketer you are)

NetLine brings company-targeting to its self-service content marketing portal

Who should optimize content: SEOs or content writers?

Where is the best place to post your content?

Yandex opens its content recommendations platform to all publishers

Stop overloading your Local SEO content!

5 massive SEO and content shifts you need to master right now

The podcast option: How audio content can help build a B2B business

Brainshark partners with another sales content partner, Seismic