Facebook is opening branded content to more brands, updating policies and making it more obvious when a post has been paid for.
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Tag: content
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
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Compare 24 content marketing tools
“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…
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Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Are technical and content audits still relevant?
SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated.
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Content Attribution: Identifying content that converts
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever…
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People are starting to see Facebook’s disputed content alerts
Fake news labeling comes after user flagging and third-party fact-checking.
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Marketing Day: Google fights offensive content, the most-watched video creators & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Seasonal SEO, bad content marketing advice & a digital ad report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
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The rise of bad content marketing advice
Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.
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Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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A technical argument for quality content
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
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5 top hacks to step up your B2B content marketing strategy in 2017
From encouraging user-generated content to implementing the “Rule of Seven,” contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.
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How to create a competitive content insights report step-by-step
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
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Want stronger content? 7 steps to truly understanding your audience
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts.
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Google isn’t actually tackling ‘fake news’ content on its ad network
Here’s why Google’s policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites — and the types of scams it is aimed at.
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