The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
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Tag: content
Using social media to jump-start your content marketing strategy
Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
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Revcontent buys content rec engine Rover
By bringing in-house this machine learning-powered detector of user interest, the content rec service hopes to ‘own the interest graph.’
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Keyword SWOT analysis: Finding your content opportunities
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.
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Cortana introduces ‘suggested reminders’ based on email content
Useful feature will automatically remind of users time-sensitive events.
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Why UGC should be brands’ New Year’s content resolution in 2017
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
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How to go above and beyond with your content
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
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How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
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Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results
The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.
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Are you writing too much content?
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for.
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LinkedIn refreshes desktop interface, emphasizing content and conversation
For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.
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How to build links without creating content: 5 examples
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.
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Content marketing ideation: Where do good ideas come from?
It’s not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
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Why SEO & lousy content don’t mix
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
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The cure for content shock
As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.
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5 tips for content marketing success in 2017
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
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More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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