The content for a website should primarily answer three questions about the product or service it hosts.
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Tag: content
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
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Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article. Read the full article at MarketingProfs
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Written Content Is Dying. Or Is It?
Is written content really on its deathbed, or is there still a bright future ahead of it?
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What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs
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How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
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How to Align Content to the Buyer’s Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
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Five Types of Content to Include in Your Sales Enablement Playbook
So… you’re relatively new to content marketing. You keep hearing about “sales enablement.” What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. Read the full article at MarketingProfs
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The 6-Step Process to Creating Engaging Content
Influencer marketing campaigns have changed our relationship with authenticity.
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Content Intelligence Isn’t Just for Demand Gen Marketers
As a marketer, you produce your content, you post it, you amplify it, and you’re done, right? Not so fast. There’s more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here’s how. Read the full article at MarketingProfs
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The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly. Read the full article at MarketingProfs
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Top 5 Ways AI Can Enhance Your Content-Creation Process
There’s a good chance that you’ve read an AI-generated copy in the past but couldn’t spot the difference. Artificial intelligence and machine learning are making tremendous impacts in every sector, and content creation is no exception.
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Eight B2B Visual Content Marketing Ideas
Sick of staring at cheesy stock images all day to use in your marketing? Don’t fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. Read the full article at MarketingProfs
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This Is the New Standard When It Comes to Newsletter Content
Newsletters remain invaluable sales tools, but the old weekly-update paradigm is simply not enough to keep your brand uppermost in prospects’ minds.
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5 Ways to Boost Content and Promote Your Blog in 2022
A compelling blog-promotion strategy can be transformative for your brand and your bottom line.
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How Dynamic Content Can Boost Your Email Marketing Campaigns
It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs
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How to Use Keyword Difficulty in Your Content Strategy
Proven techniques to help assess a keyword difficulty score correctly and use it effectively in overall SEO efforts.
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