content - Online Marketing

January 17, 2022 Content Marketing

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Read the full article at MarketingProfs

January 15, 2022 News

Why AI Writing Assistants are a Good Thing for Content Creation

AI writing assistants are software tools that are disrupting copywriting and content creation.

January 5, 2022 Content Marketing

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you’re not doing it yet, here’s how to get started. Read the full article at MarketingProfs

January 5, 2022 Content Marketing

Google’s Guide to User-Generated Content [Infographic]

This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites. Read the full article at MarketingProfs

December 22, 2021 News

How to Build Lifelong Relationship With Content Marketing

In an age where your customers want instant gratification, relationships are more important than ever before.

December 20, 2021 Content Marketing

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here’s how to do so for five of them. Read the full article at MarketingProfs

December 17, 2021 News

2 Ways SEO Content Can Grow Your Sales Online and How

Successful content SEO strategies can showcase your products and elevate your brand.

December 16, 2021 News

Creating Children’s Content Is the Secret Goldmine of 2022

If you are working in any category remotely associated with entertainment, start planning your engagement equations with the little ones. That’s where the big money is.

December 13, 2021 News

Website Visitors Trust Concise and Well-Written Content, But Can They Trust Yours?

Key ways of acquiring and enhancing the unique skills needed for effective online content writing.

December 9, 2021 News

The 5 trends in content marketing in 2022

Content Marketing has brought in returns of 42 billion dollars each year and this statistic will continue to grow. Do you already have a strategy?

December 6, 2021 Content Marketing

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We’ve all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change. Read the full article at MarketingProfs

December 1, 2021 Content Marketing

How Email Newsletters Can Fix Marketers’ Content and Trust Problems: Three Sets of Best-Practices

Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices. Read the full article at MarketingProfs

November 29, 2021 News

Here’s Why We Need To Humanize Content Now

Humanizing your content is a sure-fire way to impact your readers and leave a lasting impact.

November 23, 2021 Content Marketing

Three Ways to Adapt Your Sales Content for Virtual Selling Success

B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. Read the full article at MarketingProfs

November 11, 2021 News

Instagram will launch a subscription system to see exclusive content from your favorite creators

The application will seek to compete with platforms such as Patreon or OnlyFans.

November 10, 2021 News

The Future of Content Lies in Transparent and Digital Publishing

User-generated efforts will transform the future of content and marketing communications.

November 1, 2021 Content Marketing

What B2B Executives Want From Thought Leadership Content

B2B decision-makers prefer thought leadership content that isn’t salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs