Learn the truth about common CEP misconceptions and start to deliver next-level content experiences today.
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Tag: content
How to Use Authority to Boost the Power of Your Content
One of the best ways to rise above the fold and get more eyes on your material is to use the power of authority. But what are the best strategies for doing this?
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How Content Creation and Content Curation Should Work Together
Let’s start by defining the differences between content creation and content curation.
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How Employee Advocacy Can Improve Your Content Marketing Performance
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees? Read the full article at MarketingProfs
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No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days… Without Killing Yourself
No time to create new content? Never fear: It’s possible to take a single webinar and create nine additional pieces of content from it. Here’s how. Read the full article at MarketingProfs
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Facebook and Instagram Will Invest More Than $1 Billion in Content Creators
To compete with TikTok, Mark Zuckerberg plans to pay more than $1 billion to attract content creators.
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Every Content Marketer Should Use These 9 Tools
These tech tools can help you achieve your marketing goals and generate new business in 2021
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Serious mistakes in Content Marketing that cost companies
Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need.
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The Beginner’s Guide to User-Generated Content
But what if someone else developed that content for you? That’s the idea behind user-generated content. Put it to work for you and it could elevate your brand to new levels — but there is no guarantee of success.
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How to Craft a Content-Marketing Strategy That Works
Search-engine optimization (SEO) must be part of your strategy, but not just any optimized content works. Here’s what you need to know.
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Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?
Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
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Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs
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8 Must-Have Skills for an Expert Content Marketer
Know what to look for before you hire your next content marketer.
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Is Your Content Working? How to Measure Content Marketing Results
Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs
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Marketers’ Biggest Struggles With Freelance Content Creators
Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent research from Skyword. Read the full article at MarketingProfs
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The Three New Rules of Content Experience
A stellar content experience for your buyers can be transformative–both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You’ll need to know these three new rules of content experience. Read the full article at MarketingProfs
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Creating Content for a Specific Audience is Important In Music Marketing
Entrepreneur and film director Brad Dervishaj, better known by the online alias “Nilladriz,” gives insight into how he tailors his music videos to appeal to a specific audience.
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