Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas.
Continue reading
Tag: create
How to Create Socially Aware Video Content Without Coming Across as Fake
Make sure your video goes viral for the right reasons.
Continue reading
Why Ecommerce Owners Must Create Google Shopping Campaigns
Follow these steps to earn a better ROI and a higher CTR for your ad campaigns.
Continue reading
Step-by-Step, This How You Create a Facebook Ad That Sells
Your ad needs a great visual, call to action and value proposition.
Continue reading
One Easy Way to Create Great Content That You’re Not Utilizing
Documenting your life can be just as powerful as creating content.
Continue reading
Bridging data and action: How to create killer reports
Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results.
Continue reading
Please visit Marketing Land for the full article.
5 reasons to create content outside your niche
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.
Continue reading
Please visit Marketing Land for the full article.
How SEO can create budget efficiencies in paid search campaigns
Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.
Continue reading
Please visit Marketing Land for the full article.
How to create remarkable offers and increase your conversion rate
From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate.
Continue reading
Please visit Marketing Land for the full article.
How to Create the Ultimate Marketing Plan
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…
Continue reading
Please visit Marketing Land for the full article.
Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”
Continue reading
Please visit Marketing Land for the full article.
Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing tools.
Continue reading
Please visit Marketing Land for the full article.
How to create a competitive content insights report step-by-step
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
Continue reading
Please visit Marketing Land for the full article.
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem.
Continue reading
Please visit Marketing Land for the full article.
Using marketing automation to create successful email programs in 2017
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.
Continue reading
Please visit Marketing Land for the full article.
[Reminder] Live webcast: How to create a single source of data truth for marketing
According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…
Continue reading
Please visit Marketing Land for the full article.