A balance between design and mission helps this entrepreneur bring brands to life.
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Tag: creative
9 Reliable Ways to Cultivate Creative Thinking
Some people are naturally creative. Everyone else can cultivate creativity.
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Why great creative is more important than ever
In the age of martech and the “Engagement Economy,” it’s easy to put creativity on the back burner. Columnist Karen Steele explains why that’s a mistake and why you need both art and science for effective marketing.
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Is your creative agency killing your campaign?
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.
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How to unlock marketing’s creative side for martech success
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.
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The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
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Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
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The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging.
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The tyranny of a blank page: Why creative matters most
The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.
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[Reminder] Live Webinar–Tips for better brand/agency creative collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…
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Creative is Complicated: Tips for better brand/agency collaboration
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process,…
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Please visit Marketing Land for the full article.
A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency
For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.
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Please visit Marketing Land for the full article.