cross-channel - Online Marketing

July 12, 2017 Uncategorized

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared

Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.

Please visit Marketing Land for the full article.

April 16, 2017 Uncategorized

How to cut through cross-channel noise using intent-driven personalization

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the…

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

LiveRamp adds third-party data to its cross-channel identity service

The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.

Please visit Marketing Land for the full article.