cross-device - Online Marketing

Adbrain ups the ante on cross-device identity

By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared.

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The shift from relying on cookies was first announced last fall.

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Transparency, consumer choice, data sensitivity and security are the four principles that companies must respect.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO appeared first on Search Engine Land.

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Cross-device remarketing for signed-in users will roll out over the next few months.

The post Google to roll out cross-device retargeting appeared first on Search Engine Land.

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In a big change, Google enables cross-device remarketing for signed-in users.

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