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In today’s competitive marketplace, it is crucial for businesses to stand out from the crowd and make a lasting impression on their customers. One effective way to achieve this is through the use of custom apparel boxes. These specially designed packaging solutions not only protect and showcase clothing items but also serve as powerful brand […]
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In today’s competitive business landscape, effective branding is crucial for success. Companies are continually seeking innovative ways to promote their brand while aligning with sustainable practices. One such solution gaining popularity is custom printed paper bags. These eco-friendly and versatile packaging options offer numerous benefits for businesses across various industries. Importance of Custom Printed Paper […]
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CBD products are getting more and more popular and for a good reason. They might be good for your health in many ways, and people are starting to see how useful they can be. Because of this, it’s important that your CBD products stand out from the rest. Custom CBD boxes can be used to […]
The post <strong>Using Custom CBD Display Boxes to Make Your Products Stand Out</strong> appeared first on DigitalAdBlog.
custom postal boxes
The post Get Premium Packaging By Using Custom Postal Boxes For Your Business appeared first on DigitalAdBlog.
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
Please visit Marketing Land for the full article.
There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your on-site content on Facebook.
Yesterday, Facebook advertising wunderkind Jon Loomer blogged about his experience with this new custom audience. It appeared randomly and disappeared soon thereafter:
Normal Custom Audience Options – Engagement
Jon Loomer’s Options
This means advertisers who allow site visitors to share content on Facebook through the use of on-site plugins will have the ability to target an incredibly valuable audience: brand evangelists.
According to Loomer, the feature (in its current form, at least) allows for an audience duration of up to 30 days and lets advertisers create new audiences based on people who either share a specific URL, group of URLs, or, more generally, anything from your site to Facebook. The combination of duration and ability to target users based on exactly what they shared means you can create really granular audiences (which translate to better Lookalikes).
For small businesses with little content or relatively sparse engagement, this feature might not seem exciting. If you’re in this camp, get motivated: let the fact that the Link Sharing feature seems to have faded into the ether (for now!) serve as a kick in the pants. Start putting a content plan together and make sure you give your audience the ability to share the valuable, engaging, entertaining resources you create with their friends.
For those of you creating and sharing incredible stuff daily, this new custom audience represents a way for you to blend your content and paid social marketing strategies in a mutually beneficial way.
This is pretty obvious: you’ve got a new way to serve ads to the people who value what you say or do enough to share it with their network of followers and friends.
By creating an ad set in which you target an audience of those who share your posts to Facebook, but negate previous converters, you can market to a subset of individuals who identify with your brand but haven’t pulled the trigger.
In a broader sense, while the link share audiences will be small, the ability to create Lookalikes of the people who promote specific posts could serve as a useful strategy for introducing new prospects to your brand.
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The addition of Link Sharing within the “Engagements on Facebook” subset of custom audience parameters adds even more incentive to create amazing content. It also represents an intersection of two major marketing channels: on-site content creation and paid social. If Facebook is experimenting with new ways for advertisers to blend thought leadership and paid efforts, who knows what else could be on the horizon…