Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.
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Tag: customer
Customer Loyalty Is Your Holy Grail for Success. Here’s How to Cultivate It.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.
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This Is Your Secret Weapon for Better Customer Experience
Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.
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Are Your Customer Relationship Management Techniques Up to Par? Ask Yourself These 3 Questions
Strong customer relationships are the crux of just about every business out there. Use these questions to see if you’re truly connecting with your customers.
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Why Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here’s how.
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Empathy Is the Key to Improving Customer Experience — and Closing More Sales
Understanding the feelings, thoughts and experiences of another person is what empathy is all about — and the best CX programs use empathy to build better experiences for their customers. Here are three tips to get you started.
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How Text Marketing Could Be Your Most Powerful Customer Engagement Tool
Chat apps and texts are climbing the ranks for the No. 1 spot in the future of marketing. Here’s what sets it apart from other marketing strategies and how you can use it for your business.
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Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics
There are a handful of popular and effective ways to stay in contact with customers, but it’s important to understand the limitations and how to utilize technology to your advantage.
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How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
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Owning Your Customer Data Is the Key to Profitability. Here’s Why.
In the age of information, owning consumer data can be the difference between growth and stagnation.
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13 Ways to Grow Omnichannel Customer Engagement
Here are 13 ways to create an omnichannel customer engagement strategy that will keep your customers coming back for more.
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How to Enable Change in Your Team and Boost Your Customer Experience
What are the keys to the improvement loop and actually implementing change? What are the top tips to getting this right? Here’s your answer.
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You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.
Get started using these five tips.
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How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World
Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to post-purchase.
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How Startups Can Leverage SEO to Drive Customer Growth
If you’re dumping all of your startup’s funding into paid ads, you’re missing a massive amount of SEO-driven customer growth opportunities.
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The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)
The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. On the other hand, the four Cs are a much more effective marketing model.
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Sharing Winning B2B Customer Stories: How to Showcase an Effective Case Study
Case studies can be gamechangers for any B2B marketing strategy. Here’s why you should use them and how to conduct a proper one.
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