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Tag: customer
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success
Personalization? Customers don’t fear it; they expect it. Just be sure to be transparent about how you use their data.
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This Is How You Discern the Person in All That Customer Personalization Data
Bring attribute data, behavioral data and deep engagement data together, all in one place.
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Dramatically Increase Your Customer Base With Event Marketing
Eric Siu demonstrates how one event helped him grow his interested parties.
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Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales
You can’t afford to not get reviews from every client you serve.
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4 Mindsets That Earn You More Customer Referrals
Referrals are not just prime sales leads. They are the ultimate compliment.
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4 Ways You Can Use AI to Enhance Every Step of the Customer Journey
For artificial intelligence to work effectively, you need to have a strong data foundation.
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Research Finds the IRS Gives Better Customer Service Than Most Apps
A simple yes-or-no tech question was posed to 100 well known apps. Most never answered.
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Automatic Insights: How AI and Machine Learning Improve Customer Service
How Canada’s leading airline used these new digital tools to enhance its customer experience.
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Ways to Say Thanks
There are strategic techniques to show appreciation to your clients all year long — techniques that benefit their companies and yours.
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6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
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3 Brands Crushing Instant Customer Service
Live chat is your direct connection to the most important people in your universe — your customers.
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How to Increase Customer Lifetime Value And Boost Profits
It’s cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
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Your Customer Service Team Should Be in Every Strategy Meeting
Get the people who know what your customers want and need — your customer service team — more involved in company decisions.
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Are you making a mistake by focusing solely on new customers?
It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.
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Please visit Marketing Land for the full article.
The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.
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Please visit Marketing Land for the full article.
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your customers.
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Please visit Marketing Land for the full article.