customers - Online Marketing

September 14, 2017 Uncategorized

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.

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September 7, 2017 Uncategorized

4 easy ways to take social media marketing to the next level

In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.

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September 6, 2017 Uncategorized

A brief history of customer loyalty

From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.

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August 29, 2017 Uncategorized

When marketing to people you think you know, don’t be blinded by your own POV

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want.

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August 24, 2017 Uncategorized

Why emotion is crucial to create brand advocates — and what you can do about it

How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.

Please visit Marketing Land for the full article.

August 21, 2017 Uncategorized

Why your brand should obsess over its customers, not its competitors

Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.

Please visit Marketing Land for the full article.

July 24, 2017 Uncategorized

How to bring your potential customers back with retargeting

The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.

Please visit Marketing Land for the full article.

July 17, 2017 Uncategorized

To understand customers, first you need to understand their Device Graphs

Cross-device identity has become an essential foundation for ad and marketing targeting.

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June 29, 2017 Uncategorized

No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.

Please visit Marketing Land for the full article.

June 12, 2017 Uncategorized

How to solve the mystery of what your customers really want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven…

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May 29, 2017 Uncategorized

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them…

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May 18, 2017 Uncategorized

MarTech, conversational UI, and the future of connecting with customers

Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

Progressive profiling: Why it’s a win for you and your customers

Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.

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April 30, 2017 Uncategorized

Why your explainer video matters to your B2B customers

Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.

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March 14, 2017 Uncategorized

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.

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March 7, 2017 Uncategorized

Salesforce opens its Einstein AI layer to all customers

Spring product announcements also include launch of new Einstein Vision platform with image recognition capabilities for developers.

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February 26, 2017 Uncategorized

Take your customers off mute: 3 tips for customer feedback

There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs.

Please visit Marketing Land for the full article.