Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise.
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Tag: customers
Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
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TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
Less effective in making the sale: websites and marketing materials, unless validated by third-party sources.
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Alexa, can you acquire new customers for marketers?
If smart assistants like Amazon’s Alexa make it easy to re-order products, how can brands get people to try out something new?
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How Oracle Data Cloud’s CMO organized to educate customers in a complex category
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
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The filter bubble: it won an election and can help you win customers
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
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Don’t overlook your current customers with your ABM strategy
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.
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Yext literally helps drive customers to stores with ‘Ride with Uber’ integration
Businesses can also send en route content and messages such as menus or offers to customers.
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6 Rules for Influencing How Customers Will Review Your Brand
Just one bad review can have a devastating impact.
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