Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works.
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Tag: customers
Your Customers Have Trust Issues. Here’s How to Reassure Them.
In this era of ‘fake news,’ show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities.
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Optimize the Value of Existing Customers With Facebook’s Built-in Tools
Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results.
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What Do Modern B2B Customers Want? It’s More Complex Than You Think
B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want.
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Disney’s Better Mousetrap Captures Customers of All Ages
Its magic sales funnel is a perpetual motion machine of leads, with many entry points. Can it work for you?
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If You Want to Win Over Customers, Appeal to Their Emotions
Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.
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How to Build Intimate Relationships With Your Customers With This Single Lead Nurturing Campaign
How Do You Get Your Customers to Advocate for You?
Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here’s a four-step push to get customers spreading the word.
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When Your Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
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When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.
“Brand voice” is an important concept for maintaining message consistency but it is not more important than your customers.
Continue reading