A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history.
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Tag: data
5 Reasons Machine Learning Is the Future of Marketing
Today’s smarter business systems generally mean smarter, and more profitable, companies.
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Facebook acquires teen-centric polling app tbh and all its valuable data
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
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Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
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Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
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Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing’s Laura Patterson will be a part of the ‘How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations’ panel at MarTech Boston.
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Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
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Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
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Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.
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Report: Only 1% of exchange location data useful for offline attribution
Study also found that average accuracy of exchange-derived locations is “over 4 New York City blocks.”
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Google Data Studio adds third-party data connectors from Supermetrics and others
The new Community Connectors make it possible to easily bring social, display and other platform data into Data Studio.
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The 5-step approach to becoming an analytical marketer
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and execution.
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Capturing dark social activity can help brands avoid data commodification
Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.
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The game changer in retail personalization: Consumer identity management
Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond.
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Throw a party with your advertising data
If you’re hosting a party, you’ve got to have the perfect guest list — and your data is the same way. Columnist Adam Grow walks you through how to use comprehensive first-, second- and third-party data to acquire the right customers.
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The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy.
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Marketing Day: Data reports, ad copy & the martech landscape with Scott Brinker
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Bridging data and action: How to create killer reports Aug 21, 2017 by Amy Bishop Are your reports not having the impact you would have hoped? Check…
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