Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: data
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.
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Knoema offers a chatbot interface for its data search engine
Called Yodatai, she’s the latest attempt to make data accessible through conversation.
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Datorama adds Genius AI to its marketing data platform
The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.
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Three ways to put your valuable email data to work
From using AI to thinking cross-channel, contributor Eric Stahl shares how you can take advantage of data to step up your email marketing efforts.
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Acxiom adds interest-based ShareThis data to its arsenal
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.
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mParticle launches a second-party data marketplace
A kind of ‘universal API’ so brands can send their data to 150 tools, mParticle is now allowing brands to share their audience data.
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Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
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Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad delivery.
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Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in “targeted ads,” and 31 percent were unwilling to share personal data for any reason.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.
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AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace
This week: two new approaches to website personalization and one for audience discovery.
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Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
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6 reasons why building your own customer data asset is a recipe for marketing success
Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
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[Live Webinar] Customer data: new strategies to keep it fresh and accurate
Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Attend this webinar and learn: how to measure – and…
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How’s your customer data? Learn how to keep it fresh and accurate
Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for…
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Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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