data - Online Marketing

March 16, 2017 Uncategorized

How to Use Network Data to Turn Bad Inputs into Gold

If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…

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March 15, 2017 Uncategorized

Campaign Monitor buys customer data platform Tagga

With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing.

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March 6, 2017 Uncategorized

Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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March 6, 2017 Uncategorized

Google rolls out free Data Studio globally, improves filters & other features

Users can now save and reuse data filters, add Google Analytics segments and more.

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February 27, 2017 Uncategorized

Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 27, 2017 Uncategorized

Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

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February 22, 2017 Uncategorized

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.

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February 21, 2017 Uncategorized

Case study: location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

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February 7, 2017 Uncategorized

Data: Store closings generate new shopping patterns, especially among Millennials

Future of retail involves fewer stores, which become “product playgrounds.”

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February 6, 2017 Uncategorized

LiveRamp adds third-party data to its cross-channel identity service

The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.

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February 1, 2017 Uncategorized

Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 1, 2017 Uncategorized

Google Data Studio removes 5 free reports limitation

Create and share as many free reports as you’d like.

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January 26, 2017 Uncategorized

[Reminder] Live webcast: How to create a single source of data truth for marketing

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many…

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January 25, 2017 Uncategorized

How data and technology will affect your marketing in 2017

Columnist Victoria Godfrey shares four trends she’s watching for 2017 — and some steps you can take to stay ahead of the curve.

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January 19, 2017 Uncategorized

YouTube gains access to Google account data for ad targeting, teases new measurement solution

YouTube also says it is working on new measurement solution to improve cross-screen measurement.

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January 11, 2017 Uncategorized

Dun & Bradstreet buys Avention so its data can become real-time triggers

Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.

Please visit Marketing Land for the full article.