Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.
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Tag: death
Costco Stamps Bud Light With Its ‘Star of Death’ After Severe Backlash
Bud Light sales are down more than 30% compared to June 2022.
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Is Your Marketing Boring People to Death? Here Are 5 Ways to Change That
Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.
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Liquid Death Got Ridiculously Successful by Asking One Question: ‘What’s the Dumbest Idea You Can Think of Right Now?’
Want to stand out in a crowded market? The founder of ridiculous canned-water brand Liquid Death has a suggestion: Embrace dumb ideas.
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Omnichannel Isn’t the Death of the Consumer Brand; It’s the Path to Growth. Here’s Why.
If the concern of losing that intimate customer connection is holding you back, here are a few ways that today’s brands are better positioned than ever to keep the customer at the forefront.
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Why Google’s Search Page Redesign Is the Death of SEO
It’s clear they only care about maximizing clicks to paid advertisers.
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How Companies Can Avoid Death by Rising Advertising Costs
Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.
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The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
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Death by 280 Characters: How to Avoid Viral Social Media Blunders
It takes minimal time for an ill-conceived post to go viral, so don’t leave your company’s social media strategy to chance. Follow these tips to implement better processes, conduct smarter training and hire the right people.
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What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass.
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The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
Mobile usage is certainly growing, but does that mean that desktop is done? Columnist Christi Olson doesn’t think so, and she suggests search marketers create campaigns that leverage the strengths and acknowledge the contributions of each device.
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On brands, death and social media
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
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The death of prediction
One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist Joshua Reynolds believes this is a particularly important gap for marketers to understand — and fix — in 2017.
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The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the…
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