Here’s how integrating market research platforms can enhance your strategy and provide deeper insights for better decision-making.
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Tag: decision
The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)
The four Ps are a tried and tested method in order to gain a competitive advantage, but modern times have proven that people are becoming much more aware and conscious about their consumption. On the other hand, the four Cs are a much more effective marketing model.
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YouTube Co-Founder Believes Removing Dislikes ‘Is A Stupid Decision’ And Changes Description Of First Video To Protest
YouTube will stop showing “dislikes” to stop bullying.
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Making a Big Marketing Decision? Before You Follow Your Gut, Do This.
Getting good returns from marketing isn’t that hard — as long as you avoid these mistakes.
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Good Decision Making Requires Good Data
If you begin with bad data, you won’t make the best decision.
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Google wins French court decision, won’t have to pay $1.3 billion in back taxes
It’s a big win, but the French government has vowed to appeal the decision.
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Please visit Marketing Land for the full article.
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
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Please visit Marketing Land for the full article.
The value of search across the modern consumer decision journey
Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
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Please visit Marketing Land for the full article.
Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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Please visit Marketing Land for the full article.