Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.
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Tag: developing
7 Tips for Developing a Logo That People Won’t Forget
The right logo can strengthen your brand — here’s how to choose one.
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4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
A multi-faceted marketing plan can be the difference between stagnation and growth for your company.
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Free Webinar | August 6: A Guide to Developing Your Social Media Positioning
Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media.
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‘Developing a Vocabulary That Will Be Understood’: The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
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This Mom Entrepreneur Is Developing Medicinal Cannabis to Treat Kids With Autism
Erica Daniels has dedicated her life to teaching families how cannabis can help their kids with autism.
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Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.
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The SEO benefits of developing a solid site structure
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.
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A step-by-step guide to developing your 2017 digital marketing strategy
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.
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Please visit Marketing Land for the full article.