The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
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Tag: digital
How to Avoid Each of the 6 Most Common Reasons Digital Lead Generation Systems Fail
Many entrepreneurs abandon their sales funnel before giving it sufficient resources and time to succeed.
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Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
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Who Really Owns Your Data in the Digital Era? (Hint: Probably Not You)
The problem is, most of us are complicit in handing over our private information. We shouldn’t be.
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6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
You need to become omnipresent and top of mind.
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Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Invest in video, understand your audience and research the channels they use.
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Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful
Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
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Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think
Human psychology is why people will pay more for a book than an ebook.
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Digital Marketing Trends Are Evolving: Here Are 4 Ways You Can Stay Relevant
What are you creating in the video realm? You’re not? Because everyone else is.
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Here’s How to Build Your Own DIY MBA in Digital Marketing
Digital marketing moves too fast to learn it in school. So drop out and take over your education, yourself.
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Retailers: Here are the building blocks for winning the digital shelf
As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels.
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5 ways to ramp up your digital media measurement
From setting well-defined goals to digital attribution, columnist David Booth shares ways to improve your digital media measurement and get the most out of your next marketing dollar.
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Please visit Marketing Land for the full article.
P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding
Procter & Gamble’s results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.
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Please visit Marketing Land for the full article.
Marketing Day: Digital commerce report, Facebook Audience Network updates & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
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Please visit Marketing Land for the full article.
Bynder announces free version of its Digital Asset Management (DAM) software
Called Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels.
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Please visit Marketing Land for the full article.
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
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Please visit Marketing Land for the full article.