digital - Online Marketing

May 23, 2017 Uncategorized

Blippar launches ‘first AR digital ad unit’ that doesn’t need an app

The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.

Please visit Marketing Land for the full article.

May 21, 2017 Uncategorized

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt

Buyers will be able to see which sellers have been authenticated by publishers.

Please visit Marketing Land for the full article.

May 21, 2017 Uncategorized

At IAB Programmatic Symposium, digital advertising looks to grow up

The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Please visit Marketing Land for the full article.

May 18, 2017 Uncategorized

4 reasons why digital context matters

In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.

Please visit Marketing Land for the full article.

May 15, 2017 Uncategorized

How blockchain-based identity could change digital marketing

The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.

Please visit Marketing Land for the full article.

May 7, 2017 Uncategorized

Marketing Day: Janrain, Amazon digital assistant devices & Integral Ad Science

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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May 7, 2017 Uncategorized

Amazon controls 70% of digital assistant device market [eMarketer]

Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.

Please visit Marketing Land for the full article.

May 4, 2017 Uncategorized

Dynamic video will convert the last digital skeptics

Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.

Please visit Marketing Land for the full article.

April 27, 2017 Uncategorized

Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with Lynn Wunderman, Director at Pebble Post, to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

iSpot launches TV conversion analytics to tie TV ads to digital actions

The solution shows how TV ad views drive digital outcomes in granular detail.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

IAB: Mobile is now more than half of all digital ad revenues

Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.

Please visit Marketing Land for the full article.

April 20, 2017 Uncategorized

Digital advertising’s perverse incentives

Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives.” To succeed, marketers need to know the metrics that matter.

Please visit Marketing Land for the full article.