digital - Online Marketing

April 3, 2017 Uncategorized

Live video has become the creative canvas for digital marketers

Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.

Please visit Marketing Land for the full article.

March 30, 2017 Uncategorized

Are you grateful for digital?

In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum.

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March 28, 2017 Uncategorized

Mobile now accounts for nearly 70% of digital media time [comScore]

As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.

Please visit Marketing Land for the full article.

March 19, 2017 Uncategorized

A digital marketing CEO’s prescription to cure advertising fraud

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

Please visit Marketing Land for the full article.

March 16, 2017 Uncategorized

Aprimo adds digital asset management with ADAM acquisition

With the new purchase, marketing ops platform Aprimo boosts its content capabilities as a ‘prep before execution’ tool.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Marketing Day: Seasonal SEO, bad content marketing advice & a digital ad report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

March 13, 2017 Uncategorized

Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017

Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Why brick-and-mortar retailers need to go digital with analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.

Please visit Marketing Land for the full article.

February 26, 2017 Uncategorized

Making emotional connections in a digital era

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn

This is the latest of several acquisitions designed to increase Singtel’s product offerings, data capabilities and market reach.

Please visit Marketing Land for the full article.

February 17, 2017 Uncategorized

Reports: digital, especially mobile, driving trillions in offline retail spending

Mobile influenced in-store buying alone already over $1 trillion.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.

LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.

Please visit Marketing Land for the full article.

January 25, 2017 Uncategorized

Best of both: Making TV and digital work in unison

As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O’Reilly shares tips to ensure a complementary media strategy.

Please visit Marketing Land for the full article.

January 23, 2017 Uncategorized

Marketing Day: Digital ad spend report, Android Instant Apps & Yahoo earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.