Retail and consumer electronics pulled back from digital in favor of TV in Q4, according to Standard Media Index.
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Tag: digital
How digital media won the White House for an ‘analog’ audience
Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
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Methbot: The beginning of the end for digital ad fraud
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.
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How digital advertising will change with today’s political climate
The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media.
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Want to become a high-impact digital marketer?
SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20 and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways… keep…
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The tracking trap in digital marketing
Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.
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Get your digital transformation efforts in full gear by attending the MarTech Conference!
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference!
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Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
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See how 16 leading digital analytics platform providers stack up
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s…
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Monetizing your digital marketing expertise
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients.
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Digital or TV? The false dichotomy in advertising
Contrary to popular belief, you shouldn’t have to choose between digital or TV. Contributor Kevin O’Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.
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Digital Satisfaction Index shows that US brands can gain if they champion privacy
The report finds that American consumers are not too happy about online privacy.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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The truth about transparency in digital advertising
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
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TAG awards first “Certified Against Fraud” seal to 16 digital advertising companies
Google, Integral Ad Science, WP’s GroupM are among the initial recipients.
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The future of digital advertising creativity and how to get ready
What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
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10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers
Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their […]
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