What is direct mail automation, and how can it benefit your business? Here’s an in-depth guide.
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Tag: direct
Why Brands Should Direct User-Generated Content
With the rise of user-generated social media posts, here’s why brands should direct and have control over all of the content out there that’s associated with their name.
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Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z
Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
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3 Reasons Brands Should Shift to a Direct-to-Consumer Model
In the new era of online shopping, it pays to establish a direct connection between your brand and its customers.
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Launching a Direct to Consumer Brand? Here Are the 8 Success Secrets.
Set your DTC brand up to be a smash hit with these prep steps.
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3 Ways Technology Helps You Make Money With Direct Mail Marketing
How to use data for happier customers and better conversion rates.
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Grow Your Side Hustle With Instagram Direct Messaging
Personalized, helpful outreach can go a long way.
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How to Direct Your Next Martech Investment
As marketing grows ever more tech-oriented, here’s how to adopt the right solutions for your business.
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Book of the Week: ‘The Direct Mail Revolution’
Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.
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How This Direct-Mail Piece Packs a Small but Powerful Punch
Postcards can’t hold much copy but when done right, you’ll see your business grow.
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The Secret to Getting Direct-Mail Prospects to Reply Immediately
Follow these tips, and you’ll soon see replies flooding your mail box.
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Why You Don’t Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
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The 3 Ms of Successful Direct Marketing Campaigns
If you can get your message, market, and media right, you’ll be on your way to marketing dominance.
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How to bridge the gap between brand and direct response marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.
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Please visit Marketing Land for the full article.
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
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Please visit Marketing Land for the full article.
Twitter officially opens direct messages to chatbots
Now any brand can create a chatbot to handle direct messages on Twitter, in the same way it would on Facebook Messenger.
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Please visit Marketing Land for the full article.
Video ads for direct response: What’s the best length?
Columnist Andrew Waber dives into recent Facebook video advertising data to help you discover the length and format that will work best for your video creative.
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Please visit Marketing Land for the full article.