Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
Continue reading
Please visit Marketing Land for the full article.
Tag: discovery
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.
Continue reading
Please visit Marketing Land for the full article.
Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
The self-service capability allows advertisers to directly assess inventory before bidding.
Continue reading
Please visit Marketing Land for the full article.
Twitter announces Explore, a discovery tool
Finding trending stories on Twitter is being made easier with the Explore tab.
Continue reading
Please visit Marketing Land for the full article.
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
Continue reading
Please visit Marketing Land for the full article.
How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
Continue reading
Please visit Marketing Land for the full article.
Facebook adds new tools for local discovery and commerce
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
Continue reading
Please visit Marketing Land for the full article.