does - Online Marketing

September 21, 2017 SEO / Uncategorized

How long does it take to deindex low-quality or thin content published by accident? [case study]

Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed.

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August 10, 2017 Uncategorized

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent.

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July 31, 2017 Uncategorized

If your GMB page updates & no one knows, does it make a sound?

If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.

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July 23, 2017 Uncategorized

How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.

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July 9, 2017 Uncategorized

How much does SEO cost?

How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.

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May 14, 2017 Uncategorized

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.

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April 25, 2017 Uncategorized

Content and links: It really does take a village

Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign.

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April 13, 2017 Uncategorized

Caption Contest: What does this Marketoonist say to you?

Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.

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April 11, 2017 Uncategorized

Where does your programmatic spend go?

Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don’t have to be left in the dark.

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April 4, 2017 Uncategorized

The Brand Safety Industrial Complex: Does anyone benefit from making things safer?

What is the “Brand Safety Industrial Complex,” and what challenges lie ahead for digital advertising? Columnist Rob Rasko takes a look at the history of brand safety, lessons learned, and how we can move toward a solution.

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March 28, 2017 Uncategorized

Cortana comes to Android’s lockscreen, Siri does some new tricks

comScore estimates roughly half of all search queries will be voice-initiated by 2020.

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January 26, 2017 Uncategorized

[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?

In this week’s episode, we speak with IDC’s Gerry Murray about what it means to be a marketer — and how marketing is going to change — as consumers spend more time talking to their Echoes, Dots, Homes and other voice-powered devices.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

After a most lively year, where does live video go in 2017?

As live video continues to rise in popularity, how will it evolve this year? Columnist Fritz Brumder shares his predictions on the tools and innovations we should expect to see in 2017.

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January 26, 2017 Uncategorized

Opinion: Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?

The brand tries to pull off a seductive Mr. Clean, but some viewers may find the iconic character comes off more scary than dreamy.

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January 24, 2017 Uncategorized

What does Medium.com’s profit model pivot say about the future of online advertising?

One of the most prominent startups in the online publishing space pivoted from its current ad model, saying publishing is “a broken system.” Is this a genius move? Or is it misplaced hope? Contributor Megan Hannay takes a look at what it means for marketers and online publications.

Please visit Marketing Land for the full article.