down - Online Marketing

August 15, 2017 Uncategorized

Nailing down ads for the holiday season

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.

Please visit Marketing Land for the full article.

August 9, 2017 Uncategorized

Breaking down silos in e-commerce retail

Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

Skimlinks can now ‘pre-target’ users down to a product category

The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy.

Please visit Marketing Land for the full article.

May 10, 2017 Uncategorized

Taking Goliath down: How to compete with the giants in your industry

How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

2017 is here: Don’t dawdle. Double down on social media ads now

Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.

Please visit Marketing Land for the full article.