iPhone users spent average of $40 on paid apps and in-app purchases in 2016.
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Tag: drive
Why martech data should drive ad tech
Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
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Audi uses Super Bowl ad to drive home importance of equal pay for women
“Pay equality is a big message for a big stage,” says the brand’s vice president of marketing, Loren Angelo.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list
Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.
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How to drive mobile purchases this holiday season
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.
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When AI and analytics drive business disruption vs. hype
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.
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Yext literally helps drive customers to stores with ‘Ride with Uber’ integration
Businesses can also send en route content and messages such as menus or offers to customers.
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