Sorting through the maze of digital data is necessary if you want to build, grow and scale a successful business.
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Tag: driven
How to Integrate Data-Driven Content Marketing Into Your Content Strategy
The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. With the dependence on data as a critical driver for business growth, ahead lies a goldmine waiting to be explored.
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4 Steps to Become a Data-Driven Business
Companies are becoming more data-driven and are using data to transform every aspect of the business. If you need help on where to start, take a look at these ways to add data into your operations.
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How to Take a Demand-Generation-Driven Approach to Content Marketing
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
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3 Steps to Forge Your Company’s Purpose-Driven Path
How to create enduring company wins and contribute to a greater good.
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3 Ways to Become a Purpose-Driven Company
The co-founder of a social impact marketing agency shares tips for leaders to be more purposeful in their business practices.
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How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others.
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Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
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Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs
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How to Make AI-Driven Emails Compelling Without Being Creepy
Most customers are wary about AI, so don’t make it extra weird by incorrectly using your data on them.
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