It’s no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there’s a better way to personalize: dynamic content. Read the full article at MarketingProfs
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Tag: dynamic
4 Smart Ways to Write Dynamic Sales Copy (Without Actually Writing a Single Word)
Social proof and harnessing the power of deep research are powerful strategies that can bring you more sales, without any extra writing efforts.
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Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Facebook extends dynamic ad retargeting to real estate listings
Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
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Please visit Marketing Land for the full article.
Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty.
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Please visit Marketing Land for the full article.
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.
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Please visit Marketing Land for the full article.
IAB releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
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Please visit Marketing Land for the full article.
Dynamic video will convert the last digital skeptics
Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It’s time to learn to love data-driven creative.
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Please visit Marketing Land for the full article.
IAB releases schema standard for dynamic content ads
The standard is aimed at making programmatic personalized ads a reality across devices and ad formats.
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Please visit Marketing Land for the full article.