Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Tag: e-commerce
Breaking down silos in e-commerce retail
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
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Marketing Day: E-commerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her…
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Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
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Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
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5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail landscape.
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E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.
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E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau’s latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.
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Why e-commerce SEO is NOT a one-shot wonder
Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.
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E-commerce companies can improve revenue by following these 5 tips
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
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Marketing Day: Walmart’s e-commerce growth, a Snapchat guide & YouTube audits
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Walmart reports 29% growth in US e-commerce
In Q4 earnings, company also promises continued effort “to become more of a digital enterprise.”
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Report: E-commerce accounted for 11.7% of total retail sales in 2016, up 15.6% over 2015
The U.S. Department of Commerce reports total e-commerce sales in 2016 reached $394.9 billion.
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Marketing Day: Holiday e-commerce, missing Super Bowl teaser ads & Snapchat search
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Holiday e-commerce sales crushed expectations, NRF says
National Retail Federation says online sales grew almost 13 percent in 2016, much higher than 7-10 percent expected growth.
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[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more
In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.
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Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9 percent.
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