How will your marketing plan change in the face of economic change? Maybe it doesn’t need to. The key is to monitor the market closely.
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Tag: economic
4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn
Using these proven techniques will help you boost revenue and improve marketing results.
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Why Maintaining a Strong Media Presence is Key to Succeeding in an Economic Downturn
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
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How to Manage and Maximize Your Marketing Budget During Times of Economic Uncertainty
Choppy economic waters may push the nervous business owner to slash marketing budgets. Don’t jump the gun, though, because there are several more measured approaches one should take first.
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The Much-Anticipated “Great Recession of 2023” Is Coming. Here’s How To Leverage PR During Economic Uncertainty
Embrace the economic doom and gloom and make your brand shine during challenging times.
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Why Building Customer Trust Is Even More Important During Economic Hardship
Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here’s how.
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Go Hard, Or Go Home: A Game Plan For Startups Wanting To Survive An Economic Downturn
Raising capital for a startup in times of economic expansion and prosperity is tricky enough, and in periods of economic downturn, it’s even harder.
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5 Ways to Increase Brand Awareness in Tough Economic Times
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
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6 Ways Small Towns Can Create More Economic Growth
Ideas for creating growth locally and for bringing growth from outside your locale.
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